BAIA BELLA, an eco-friendly beach club in France, has focused their initiatives and efforts on the contribution of a sustainable business.
BAIA BELLA with the support of ALLCOT has calculated its carbon footprint for their season 2021. This analysis was made taking into account their business model, the difficulty of reaching the goals, and the importance for the planet and society. It was found that some of the SDGs deserve more attention. This, due to the potential of their business model to generate positive or negative impacts. These SDGs are:
- 6 Clean water and sanitation,
- 7 Affordable and clean energy,
- 8 Decent work and economic growth,
- 12 Responsible production and consumption, and
- 13 Climate action.
An important aspect to highlight from BAIA BELLA’s sustainability performance relies on the efforts to be aligned with their business model. Current initiatives such as minimizing water usage (intelligent water purification and detectors), vegetate the club with endemic plants, applying water recycling systems, using solar panels, rain collections systems and supporting local artists and food producers, and use of coconuts as bowls, represent those efforts towards material SDGs. The attempts, responding to material SDGs, represent the largest possible contribution to sustainable development. Additionally, it can be even transformed into a competitive advantage.
By enhancing sustainability performance, BAIA BELLA inspires other competitors and stakeholders to adopt a sustainable approach. As a result, this approach can have a domino effect and at the same time, generate pressure across supply chains