Green is the new black

Sustainability in the textile and fashion sector has been improving its sustainability performance for years. But the outbreak of the COVID-19 pandemic has accelerated the need for companies to be more aware of their environmental and social impact and to start taking effective measures to reduce the impact of the industry on the environment. 

But this trend is not only visible in fashion brands but also in the consumer. More aware of the negative impact that the fashion industry can have on the environment, they are looking for more transparency in the sourcing, costs and materials used in the manufacturing of the products they buy. Thus, the 3Rs (Recycle, Reduce, Reuse) approach in companies will become part of the sales strategy and brand DNA for different companies.

It has therefore become essential to know the providence of the materials used, the impact of the value chain on the environment, as well as the impact of direct consumers and intermediary parties. 

To address the impact on the environment, the EU wants to accelerate the transition towards a circular economy. In February 2021, the Parliament voted on the circular economy action plan and called for additional measures to move towards a carbon neutral, sustainable, toxics-free and fully circular economy by 2050. These should include stricter laws on recycling and binding targets for 2030 to reduce the ecological footprint of material use and consumption.

The textile industry is one of the biggest culprits in global water waste, according to studies by the European Union and the United Nations (UN). The production of fabrics for clothing causes 20% of the world’s drinking water pollution.

Something that has become very common and has negatively impacted the image of the fashion sector is greenwashing, which refers to the communication and marketing strategies that companies use to simulate or account for certain sustainable practices they carry out, but which in fact have no basis. This seeks to generate a positive brand image that satisfies the superficial needs of the consumer, eager to generate habits that are sustainable and environmentally friendly, using resources that simulate an action and stance on the issue.

The fashion industry produces between 4 and 5 billion tons of CO₂ annually. It is estimated that the fashion industry is responsible for 10% of global carbon emissions – more than international flights and maritime shipping combined. In addition, Clothing manufacturing creates over half a million tons of microfiber pollution that ends in the ocean. Half a million tons of microfiber are the equivalent to 50 billion plastic bottles, each year.

Sustainability Roadmap

ALLCOT offers customized solutions to reduce environmental impact and align with the objectives of the Paris Agreements and the sustainable development goals. We make a study and evaluation of consumption and impacts with key indicators that we will define together the expectation of the client. In the next step, we carry out an ESG performance analysis of the company’s impact on the environment, on society and governance. With this information, ALLCOT makes a diagnosis and an action plan to meet the client’s objectives and expectations. 

If you would like to know more about our services in ALLCOT, please contact:

Vanessa Friese González
vf@allcot.com
+57 (311) 2658220

David Poveda