The integration of sustainability in Tourism Sector


Written by Jessica Dominguez, Sustainability Consultant


Today might sound presumptuous and little trivial, that in the last 50 years globally have discovered practically in parallel – the growing and exponential importance – both access to information through the Internet and social networks such as the importance of protecting our planet through our daily sustainability actions for our future generations.

Twenty years ago these two themes evolved asymptotically.

Today access to information and planet protection are common themes of current humanity. We associate with a prosperous and sustainable community that can be informed by these technologies, but also if and only if a prosperous and sustainable community is one that coexists balancing the natural resources of their environment.

While following the Paris Agreement of 2015 was visibly, and precisely through these media, the need to involve all societies for the care of the planet through sustainable actions. It was in these spaces where prevailed the need for the participation of the productive sectors, since in our current environment enjoy agglomerating and influence large production and various sectors groups, through the development of a wide range of products and services that current humanity operates and means of survival.

This is where ALLCOT zooms in this reflection that can be caused to individuals and various sectors, and we will do on these items. This zoom is to take as an example the Tourism Sector and how sustainability has been integrated into their daily activities as part of their evolutionary chain.

Undoubtedly travelers and explorers of 100 years ago are very different from travelers of 50 years ago and even admire the differences they had with travelers of our present years. The first difference may lie in the number, gender and age, very few people had the opportunity and resources to move out of his home town, and even it was only man allowed them to adulthood.

A second difference could be established in the distance that could reach on their trips and the reason that led to it, such as the case of businessmen who needed to cross oceans to get textiles, food or technology in the other side of the world, in our days those and other several products/services can be acquired without traveling and taking advantage of information technology and transportation.

If we take a giant step in this evolution of the tourism sector, one of the last differences from travelers of 100 years ago, is that the current traveler is seeking sensory experiences and travel the mere fact of being able to do and know the various geographies, cultures and ecosystems on the planet. Currently, we travel alone, in pairs, with friends, with family, with children, in groups, of course these travelers are not exclusive, but they are the majority.

The current tourism for one side add  the service provider that strives to provide and ensure this experience on their customers, and for the other side add the customers / users of tourism industry looking to acquire a distinct and noble experience as well as being in contact with nature, and of course make sure you visit to nature is not impacted.

The current challenge for builders and operators of hotels, hostels or guest houses on five continents have agreed to seek to provide a balance between meeting the needs seeking users, such as ensuring that their activities do not make any impact on resources planet and the creatures that inhabit it.

In the last 20 years the main affectations detected planet were not visibly caused by the tourism sector, however the more information there is and it comes to the different groups that make up the sector, it has been identified and expanded disclosure of the powerful magnitude its impacts and the importance to do and not to do sustainable actions for the conservation of the planet.

ALLCOT challenges you to navigate the numerous social networks and even web pages for all the world of various orders (business travel or ecotourism) and different sizes (local cabins or large hotel chains) hotels. In such sources of information, you can identify sustainable actions are without naming them such as: savings and efficient water consumption, savings and energy efficiency, including the preference of hotels that use renewable energy. The use and recycling of materials consumption during the stay from soaps to feed them they offer. And building materials employing as those with the lowest possible carbon footprint that is inclusive of local origin.

Currently, there are increasingly rating agencies that evaluate sustainable actions in various sectors and major hotel groups, where being five stars is only the elementary part to attract users more demanding, but the distinction of being sustainable hotel seeks to satisfy their own needs to perform its activities with the least impact on the planet. However, the owners offer these groups are constantly inquiring experiences to innovate and ensure that their activity is sustainable.

Nowadays, if you do not disclose your activity (in your organization), your activity is not known and therefore is inert. So for the marketing of products and services of the tourism sector, both generated and exchanged information on social networks, such as the conservation of the planet are two completely convergent themes, and is the current sustainable source of tourism business sector.

Of course, this brief reflection is the top of the iceberg of sustainability that the tourism sector has integrated naturally in its evolution as a business and activity, whose approach to sustainability was the environment for the conservation of the planet. However necessary to satisfy the needs of human beings to learn and evolve activity within the tourism sector has other social sustainability approaches.

monica