THE PLASTIC DILEMMA


Jpsseline Cusme Written by Josseline Cusme, Business & Strategy Analyst
Reading time: 5 minutes


Plastic and packaging in particular make up a flash point for consumer sustainability concerns related to climate change. Surprisingly, much theoretically recyclable packaging is not really recycled. This means that most of it goes directly straight to landfill. In addition, a proportion of plastic packaging is not realistically recyclable through the current end-of-life infrastructure.

It is essential to start to recognize that ditching plastics in the foreseeable future is infeasible. This point is illustrated by their affordable price, versatility, and their rest of properties related with protection and availability readiness: they keep food fresh, reduce the amount of waste going to landfill, keep healthcare products safe and save energy in the logistics chain. In fact, plastic provide considerable convenience and substantial consumer value.

There is a clearly long road ahead circularity achievement, regarded as a key role for sustainability success. In fact, the circular economy conceptualizes an incremental process of rdefini9ng the relationship between economic activity and growth, on one side, the consumption and disposal of finite sources, on the other

In addition, growing consumer interest will continue to drive stakeholder attention to plastic packaging sustainability issues.

According to a National Geographic publication from 2017, more than 91 percent of the plastic waste produced globally is not recycled. The same publication states that in 2018 more than 8,300 million tons of plastic have been produced globally since the mass production of plastic began. Around 6.3 billion tons of this waste ends up in landfills, oceans and rivers. If this is not stopped, landfills will contain 12 billion tons of plastic waste by 2050.

It is a universally acknowledged truth that plastic waste collection and recyclability are regarded as the key of sustainability across waste management techniques. When it comes to plastic waste management, unfortunately, plastic labelling is often unclear. This point is illustrated by how consumers expect packaging to have an active sustainability component, such as being recyclable, compostable or even made with already recycled materials or made from renewable sources. In the same way, people’s concern claims towards less plastic used as well as lower environmental impacts. In fact, consumers are often unsure of how and what to recycle, resulting in apathy and frustration.

Although sustainability is the goal, eliminating plastic packaging is quite complicated. The reasons that explain this statement are related with the material itself. This means that durability makes plastic ideal for packaging and at the same time, effectively non-biodegradable.

Plastics comprise a vast set of high performance, versatile materials., providing tangible values to consumers:

  • Value
  • Versatility
  • Safety & protection
  • Adaptability
  • Substitutability

For these reasons, plastic packaging plays an indispensable role within food and healthcare industry among other sectors.

The lack of control that has led to the massive use of plastic has led many international environmental organizations to demand a legal framework in this regard. An example of this is the ban on single-use plastics or encouraging companies to promote the manufacture and use of plastics with a high percentage of recycled raw materials. Without forgetting that the brands take responsibility for their containers, packaging and packaging.

Plastic companies will need to continue making major modifications to their products by investing in Research & Development & Innovation (R&D&i) programs across technology manufacturing as well as integrating within their Environmental Social and Governance (ESG) performance all their stakeholder concerns.

In these terms, sustainability will also likely factor into future merge and acquisition (M&A) decisions and drive-up multiples for targets that have made appropriate investments.

It is also necessary to take into account when opting for this type of (sustainable) process that the economic factor, this must have a competitive price with respect to traditional single-use packaging options.

Last but not least, one significant opportunity is to encourage consumers to route problem materials into the proper streams, thus preventing improper diversion, discarding recyclable materials such as cans in the rubbish bin, textile and yard waste.

Find out how ALLCOT Group can help you with your sustainability and waste control strategies.

plastic bottles

David Poveda